Research Proposal for Marketing in the Cruise Ship industry Essay

Research Proposal for Marketing in the canvas Ship perseverance - Essay ExampleWhile the American sheet industry has had a head start, the European Cruise Council (ECC) claims that Europe recently has become the centre of gravity for the sheet industry of the world with a register of 4 cardinal travellers. The United Kingdom has one of the largest sources of market for European cruises which has a share of 1.3 million passengers for the year 2007 (ETN, 2008). However, with the setting in of global recession, the UK cruise industry has also been grievous hit with a fall in travellers overseas as compared to other countries in Europe. Companies which deal with cruise tours have been hard hit with no option but to continue with scheduled tours. Industrialists consider these situations grave, and are of the view that they should fill up down supply by cancelling bookings. Others, owners of cruise lines such as Carnival, Seatrade, and MSC Cruises especially, are of the view that com panies pauperism to continue in order to survive the meltdown (holidayinsider.com, 2009).In such hard times, it is critical that companies reassign their approaches to management and marketing. This is a tricky business when considering the structure and operation of cruise businesses. By and large the cruise ship industry has been one of the fastest growing industries with a brief history of growth stemming from during mid-seventies in the North America, even though its origin had been European. The style of service delivery, product, management and plans for tours are contrary from the usual customer service oriented industries. This is because the nature of the cruise industry is perishable that is once the cruise is underway the value of the room booked ends. Cruise lines depend entirely on their passengers to generate tax as well as operation. It is highly demand elastic which makes it one of the most volatile industries in the world. Companies,