Branded Luggage Analysis

DSS 21106 AdverMsing homosexualagement Campaign Delsey Client Team TA1 Cham Ka Yan Polly Chui Tsz Shan Didian Koon Tsz Ling Cuby Lai Paak Ling Paakling Leung Hoi Man Niki Leung Wing Nam Erica Tsai Chi Ho Harold Tse Lai Shuen Sherry Wong Yi Tsang Anna 52214988 52213200 52214349 52235277 52214546 52213574 52215844 52215764 52213629 1 Delsey -? Background ? Founded France in 1946 ? Founder Delahaye Seynhaeve brothers ? Name The comp whatever named by the Founder who are Mr. DELAHAYE and he ? Slogan endure Smart SEYNHAEVE brothers, they combine their name DELSEY ? Head o? ce France ? Business Delsey Design, an integrated research and creaMon laboratory of 7 physical bodyers has use a consistent creaMve approach. Delsey designers draw their inspiraMon from a range of rich and bizarre spheres (as fashion, car and sport industry) focusing their creaMvity to invent ever more innovaMve luggage 2 Delsey -? History 1946 The Seynhaeve brothers joined with Mr.Delahaye and together creat ed the DELSEY spot 1972 The revolution the for the first time rigid cup of tea on wheels 1975 Creation of a rigid luggage in injection-moulded polypropylene 1984 First semi-rigid Helium travelling bug out built on an injected monobloc frame 1993 Creation of the Dual Drive concept, a rolled bobby pin on 2 or 4 wheels 1999 Wheels pack system (patented) fish fillet wheels scraping against the back 2001 Creation of the largest and lightest polypropylene suitcase in the realness 2006 Easy removable wheel system (patent pending) 2008 First fiberglass bodily structure with shape memory (patent pending) 2009 Introduction of the lightest soft suitcase in the domain 2010 Launch of Zip Securi Tech, an exclusive security innovation (patented) 3 Delsey-? stigmatize Information 4 ? The Trademark Delsey Delsey-? Trademark Registration 5 Delsey -? kernel ? DELSEY creates LIGHT and DESIGN luggage with HIGH grapheme standards ? No compromises on FUNCTIONALITIES ? Discovers the equaMon bet ween lightness and resistance ? DELSEY LUGGAGE ARE SUBJECTED TO RIGOROUS TESTS OF QUALITY FOR HOMOLOGATION ? Enjoy the perfect balance between useful and essenMal funcMons 6 Delsey -? disposition Design & emailprotected are ? FOCUSED on your needs DETERMINED on emailprotected SHINING AHEAD so you can feel the di? erence 7 Delsey Innovations ? tot eithery 10 InnovaMons from 1972 2010 ? 1972 The 1st rolley hardside suitcase with wheels ? 2001 Worlds largest hardside polypropylene suitcase ? 2009 The lightest DELSEY soa suitcase ? 2010 ZIP SECURI TECH 8 Delsey Innovations 2010 -? ZIP SECURI TECH 2009 -? The lightest DELSEY 9 soa suitcase Delsey Awards ? Totally 9 Design Awards ? Best output of the year in Cannes Tax free Word-? wide ExhibiMon ? Special award at the Paris leather tidys fair ? ILM O? enbach award for innovaMve design 1975 cut Export Oscar Award 1987 French Export Oscar Award for excepMonal performance 1992 merchandise of the Year Award from the BriMsh lugga ge associaMon 1998 Cannes Tax free Word-? ide ExhibiMon, best product of the Year 2004 Special award at the Paris leather good fair 2006 NominaMon for InnovaMon during the Milano Impel exhibiMon 2009 ILM O? enbach award for innovaMve design 2010 Nominated by Observeur du design 2011 Nominated by Observeur du design 10 11 Delsey Kapferers deformitying System Delsey Travel Business Endorser bell ringer Travel NecessiMes Delsey school comprehensive Brand 12 Endorsing brand name Line Brand Umbrella Brand 13 crossroad Brand Endorsing brand Umbrella Brand Line Brand 14 Endorsing brand Umbrella Brand Line Brand Product Brand 15 Delsey ? Endorser brand Umbrella brand ? TELESCOPIC tramcar CART collapsible TROLLEY CART LUGGAGE SCALE AUTOMATIC POCKET UMBRELLA modify BOX SAFETY CABLE POCKET UMBRELLA TRAVEL lie ERGONOMIC TRAVEL PILLOW DE LUXE HANGTAG TRAVEL CUSHION FOR THE brook SET OF 2 PROTECTION grokS FOR SHOES AND LAUNDRY SET OF 3 PROTECTION COVERS FOR SHIRTS, UNDERWEAR AND SOCKS TRANSPARENT POUCH FOR LIQUIDS AEROSOLS AND GELS TSA LUGGAGE STRAP WITH 3? VDIGIT COMBINATION LOCK DELUXE UNIVERSAL ELECTRICAL PLUG adapter 16 WITH USB CONNECTION Travel emailprotected ? FOLDABLE TRAVEL basis ? FOLDABLE BACKPACK ? FOLDABLE SHOPPING BAG ? TOILETRY labor organizer size of it L ? WET PACK ? REPORTER BAG ? ORGANISED BELTBAG ? downcast VERTICAL REPORTER BAG ? MULTIFUNCTION BELT BAG ? TOILETRY ORGANISER sizing S ? DOCUMENT holder WITH ZIPPED CLOSURE ? NECK BAG ? WAIST BAG ? EXPANDABLE SUITCASE COVER L/XL ? EXPANDABLE SUITCASE COVER M/L ? DOCUMENT HOLDER WITH ELASTIC CLOSURE ? TRAVEL COMPANION ? VERTICAL MULTIFUNCTION POUCH surface M/L ? HORIZONTAL MULTIFUNCTION POUCH ? VERTICAL MULTIFUNCTION POUCH SIZE S/M ? 3 ZIP POUCH ? CLOTHES COVER ? MULTIPOCKET HOLSTER BAG ? 2 FUNNY HANGTAGS ? DIGITAL LUGGAGE SCALE Product ? 3? VDIGIT COMBINATION PADLOCK brand DELSEY Endorser brand DELSEY nurture Umbrella brand 1CPT ROUND BACKPA CK 31 CM 1 inset SCHOOL BA G LARGEPENCIL CASE duo BOX tiffin BAG 2CPT PENCIL CASE PENCIL CASE DUO BOX VERTIC AL WPS TROLLE Y BACKPA CK HORIZO NTAL WPS TROLLE Y BACKPA CK 44 CM 2 GUSSET SCHOOL BAG 40 CM 2 GUSSET SCHOOL BAG 2CPT ROUND BACKPA CK 17 Line brand Product Aoributes 18 Delsey Commitment to timbre ? DELSEY Luggage are subjected to exact tests of quality 1. Wheels 2. Shells 3. Shoulder and carry straps 4. Sliding closures 5. Buckle and metal part ?nishes 19 Delsey Commitment to smell (1) 1. Wheels -? Wheels are made to carry amply loaded luggage over 30 kilometers of abrasive surfaces and obstacles e? open to surmount such abrasive surfaces and obstacles and urable macrocosmness pulled down to the stairs Being pulled on the ?at ?oor 20 Delsey Commitment to Quality (2) 2. Shells -? the loaded suitcase is placed one meter above the ground. It is then dropped in 26 di? erent Places -? producing a total of 26 impacts. e? Ensure the luggage is non easy to be broken nor accidentally unfastened eve n drop curtain down in a height 21 Delsey Commitment to Quality (3) 3. Shoulder and carry straps -? are tested by being raise/lowered several thousand Mmes. e? Ensure the luggage is constant for carrying 22 Delsey Commitment to Quality (4) 4. Sliding closures -? can be opened and closed 5,000 Mmes, the equivalent of 5 years ormal everyday use. Repeatedly being opened and closed for 5,000 Mmes e? To guarantee the zippers are durable and sufficient to cope with normal everyday use 23 Delsey Commitment to Quality (5) 5. Buckle and metal parts ?nishes -? are subjected to extreme corrosive and defy condiMons to test resistance to rust. Fabrics have to pass tear resistance tests. e? Guarantee the luggage are durable in materials and surmount to the highest degree environmental changes 24 Delsey CODE SECURI TECH each luggage that has a unique code or CODE SECURI TECH. ? registraMon on our partners site RegProtect, via DELSEY. com a? opMmizes your chances of ?nding lost luggage y u sing the internet to put you in contact with the ?nder. a? Able to ?nd the luggage back even there is a mistake of being taken by others 25 Delsey ZIP SECURI TECH ? Exclusive Delsey anM-? thea innovaMon ? Unique study technological revoluMon and innovaMve secure closure system ? Strength e? ciently combats take a chance of luggage 26 Delsey Luggage Security Locks ? TSA LOCK ? Used by American TransportaMon Security AdministraMon (TSA) ? Allows the US authoriMes to check your luggage without damaging it 27 Delsey Luggage Security Locks COMBINATION LOCKS O Ensuring e? ecMve protecMon for personal dimension COMBINATION PADLOCKS O Can nsert on certain luggage in the middle zipper and pocket for extra security 28 Delseys Exclusive Design Delsey commitment to design and technology ? Delsey has its own design laboratory to develop exclusive emailprotected and patents ? Every product created and designed in France, at the very curng edge of technology O Quality and magneMsm is guar anteed 29 Delsey Individualism Luggage ? Customer can put on their dearie painMng or picture on the hardside luggage for free O Every Saturday and Sunday they entrust demonstrate in the 3 retail store at 12pm, 3pm and 6pm 30 Delsey Guaranteed Warrants INTERNATIONAL WARRANT ? All DELSEY roducts are guaranteed 5 years ? Using high speci? emailprotected materials and subjected to stringent quality controls ? Guarantees world-? wide ? Against any manufacturing defects under the terms of the condiMons described on the guarantee coupon inner the luggage. 31 Delsey Ultra Light Weight ? Lightweight, the concern essenMal issue for all Delsey product ? Lightened up the average weight of a luggage by 1. 1kg to 2. 1kg for soa ranges and up to 1. 2 kg for its hard ranges O Fiber idle (O? ering extreme lightness) O Lite Gloss (Lightness for hardside) O X overbold Lite (ExperMse serving light weight) O Secur-? lite (Combining security, esilience and light weight) 32 Partnership -? Delsey Camera Bags ? In 2001, AGENA and DELSEY started the development of a camera bag collecMon -? called Delsey Camera Bags. 33 Partnership -? Delsey Camera Bags ? Inspired by the French Delsey styling, we developed a superb collecMon of bags ideally suited for photographic equipment. to each one and every model of the Delsey camera bag collecMon has been carefully studied to saMsfy the photographers speci? c requirements, such as extra padding, easy accessibility and opMmum carrying comfort, while maintaining that natural French touch of class. 34 Partnership -? Delsey Camera Bags ? Products nclude BACKPACKS, BELT BAGS / POUCHES, notebook computer CASES, SHOULDER BAGS, SWING BAGS, TROLLEY BAGS, ZOOMSTERS ? This cooperaMon help Delsey to expand their business to di? erent ?elds 35 Partnership -? Biztrails ? Delsey work with Biztrails. com which is operated by BCD Travel Germany. ? Biztrail. com provide travel informaMon to the consumer ? Biztrail. com will insert some informaMon of De lsey in the arMcles that introduce the places around the world. ? This cooperaMon help Delsey to buy the farm the target consumer 36 Price of Delsey ? Price range of Delsey HKD$900-? $5,000 37 Delsey -? statistical distribution (Place) ? BouMque Store v Hysan Avenue